ABOUT ELLIE

EllieRox is consciously, handcrafted with love in Boorloo (Perth). Each piece is a timeless creation made to last, and created for those who want to see no limits in fashion, life and the world.

It was all

a dream.

EllieRox's mission is to create cool jewellery for cool people with the goal of making the world a better place

✿

EllieRox's mission is to create cool jewellery for cool people with the goal of making the world a better place ✿

EllieRox Jewellery was started by a guy with a dream to do something different. As a uni drop out with a passion for creativity Alex decided to try his hand at jewellery. That was three years ago now, with EllieRox being sported by many people all over Boorloo, and even Australia wide.

So far Alex has worked hard, learnt A LOT, attended markets, been featured in two zines, and met many wonderful people on this journey. He is continuing to create, with his main mantra being to create for all, for those who wish to see no limits in fashion, life and the world.

Why EllieRox?

Ellie (real name: Alex) was nicknamed this by his partner, Abby, (also nicknamed: Ebi & the behind the scenes manager of EllieRox), and Rox? Because by sporting EllieRox you rock of course.

Sustainability

EllieRox’s mission is to create cool jewellery for cool people with the goal of making the world a better place

  • The gems used in EllieRox have been carefully sourced with purpose.

    Our gemstones are either:

    • Sourced locally from small gemstone seller or geologists here in Australia

    Or

    • Sourced from labs to use lab-grown gemstones, which almost are chemically identical to natural ones. 

    Only differences:

    - These don’t have imperfections

    - They’re a cheaper alternative

    - We know exactly where they’re coming from so no one gets hurt mining them

    - And they have a significantly lower carbon footprint then their natural alternatives

  • Before even adorning your fingers, your jewellery has lived a whole life. Just imagine the places your piece has travels, the life its already lived before coming into your hands

    Being made with 100% recycled 925 sterling silver, 9K or 14K gold can allow your pieces can last a lifetime

    The coolest part?

    They’re FOREVER recyclable

    I can’t imagine you’d ever want to kiss your special Ellie piece goodbye, but for peace of mind if the rare day ever comes just know it can be remelted into something new, another family heirloom.

  • Your ring is hand-crafted here in Boorloo (Perth), Western Australia by Alex in his small, messy home studio

    It wasn’t mass produced in a factory overseas, so no one has been taken advantage of through unfair labor practices.

    You can be confident your ring has come through one hand, making it more ethical and sustainable.