Effective Date: 31 October 2023

1. Introduction

Welcome to Ellie Rox Jewellery at Ellierox.com! At Ellie Rox Jewellery, we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data. By using Ellierox.com, you consent to the practices described in this policy.

2. Information We Collect

a. Personal Information: We may collect personal information that you voluntarily provide to us, such as your name, email address, phone number, and shipping address when you make a purchase or contact us.

b. Usage Data: We may automatically collect information about your interaction with Ellierox.com, including your IP address, browser type, and pages visited.

c. Cookies and Tracking: We use cookies and similar tracking technologies to improve your user experience and provide personalized content. Please refer to our Cookies and Tracking section for more details.

3. How We Use Your Information

a. Personalization: We use your information to personalize your experience on Ellierox.com, provide products and services, and respond to your inquiries.

b. Communication: We may contact you with promotional offers, updates, and information about Ellie Rox Jewellery. You can opt out of these communications at any time.

c. Analytics: We analyze usage data to improve our website and services.

4. Disclosure of Your Information

We do not sell or share your personal information with third parties for their direct marketing purposes. However, we may share your information with trusted service providers for purposes such as processing payments and shipping orders. These service providers have their own privacy policies.

5. Sharing Personal Information

a. We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you.

b. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

6. Behavioural Advertising

a. We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

b. We may use services like Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: [Link to Google's Privacy Policy].

c. Information about your use of the Site, your purchases, and your interaction with our ads on other websites may be collected and shared with advertising partners. You can opt out of targeted advertising by following the instructions provided in our Cookies and Tracking section.

7. Using Personal Information

We use your personal information to provide our services, including offering products for sale, processing payments, shipping, and keeping you updated on our products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.

8. Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

9. Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

10. Your Rights

GDPR: If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information provided.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States.

CCPA: If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information provided. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address provided.

11. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use various cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences. Cookies also provide information on how people use the website.

We use cookies to optimize your experience on our Site and to provide our services. For more information about our use of cookies, please see our Cookies and Tracking section.

12. Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

13. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

14. Complaints

If you would like to make a complaint, please contact us by e-mail at info@ellierox.com

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.

This updated template now includes the additional sections and details found in the example you provided. Remember to customize it as needed for your specific data handling practices and consult with a legal professional to ensure compliance with relevant privacy laws and regulations.